currently
Capital One, New York
I was hired in to support design operations as one of the original 3 designers to scale up our team to 125+ within our Commercial/ Business design agile transformation. I cannot speak enough to how much inclusion, diversity, belonging, and mentorship means to me as a people leader.
Senior Design Manager | Data Strategy & Modernization (2023-Present)
Design Manager | Smart Pay Product Launch, Card Spending & Payment Intelligence (2019-2022)
Navigated my team through the complexities of Card Spending, by optimizing our customer's spending habits and equipping our operational associates with intelligent data insights to deliver quality experiences for our business, resulting in a 0-to-1 product launch of a software product called Smart Pay. I enabled us to:
Principal Designer | Intellix Mobile & Login/Authentication (Aug 2016-2019)
I was hired in to support design operations as one of the original 3 designers to scale up our team to 125+ within our Commercial/ Business design agile transformation. I cannot speak enough to how much inclusion, diversity, belonging, and mentorship means to me as a people leader.
Senior Design Manager | Data Strategy & Modernization (2023-Present)
- Horizontal orchestration of strategy program planning across the Commercial portfolio, with data as the underlying foundations to redefine customer and associate platform experiences that are scalable.
- Storytelling & Vision setting: Identify and define opportunities for shared capabilities with extensibility between lines of businesses and unlocking the potential of real time intelligence & AI from an enterprise lens.
Design Manager | Smart Pay Product Launch, Card Spending & Payment Intelligence (2019-2022)
Navigated my team through the complexities of Card Spending, by optimizing our customer's spending habits and equipping our operational associates with intelligent data insights to deliver quality experiences for our business, resulting in a 0-to-1 product launch of a software product called Smart Pay. I enabled us to:
- Created a spectrum of personas, journeymaps, and blueprints across our customers, their vendor relationships, and associate/operational enablement touchpoints within the broader ecosystem
- Generated themed insight buckets through user research to define the root problem space gaps and surface actionable POV's
- Facilitated ideation exercises and co-creation jams with product/tech/design partners to collaborate. Yes, and!
- Employed prioritization frameworks with business/associate stakeholder leaders for our strategies and roadmaps
- Painted the North Star destination state vision and MVP for how we equip our customers and operations team with machine learning data insights and intelligence they need to enable them to simply do their jobs with ease, reliability, and trust
- Launched a new 0-to-1 bill pay software from inception to market – customer strategy, discovery/research, testing/implementation through to go to execution, delivery, and go to market launch
- Instructed and coached 50-100+ colleagues in design thinking bootcamps and engaged in external public speaking engagements
Principal Designer | Intellix Mobile & Login/Authentication (Aug 2016-2019)
- Iterative Product/Feature Delivery and Strategy: Integrated design team directly into the Intellix mobile app agile feature delivery pods to work directly with product, tech, operations, and implemented features such as remote direct deposit capture, money transfers, international wire capabilities, and enrollment, onboarding and login/authentication security.
- Pioneered and formalized our first ever design research and testing practices in Commercial by establishing tight relationships with our Sales/RM and Servicing teammates as well as on site interviews with clients and in house touring mixers.
previously
Symphony Commerce, San Francisco (Deliverr Inc)
Principal UI/UX Lead, eCommerce Storefront: September 2015 - January 2016 (5 months)
Symphony is a startup with its own SaaS product platform that ties in responsive websites > backend inventory > fulfillment & shipping services all in one cohesive shopper experience – whether in D2C retail or B2B wholesale.
Principal UI/UX Lead, eCommerce Storefront: September 2015 - January 2016 (5 months)
Symphony is a startup with its own SaaS product platform that ties in responsive websites > backend inventory > fulfillment & shipping services all in one cohesive shopper experience – whether in D2C retail or B2B wholesale.
- Lead numerous responsive website redesign launches for newly onboarded clients via initial site audit & discovery.
- Created wireframe direction for design agency vendors to ensure client sites were well-translated for ecommerce UX best practices and scalability.
- Pushed backend product platform limitations to suggest new features and functionalities in order to drive up customer conversion rates.
Giant Creative Strategy, San Francisco
Senior UI/UX Designer: April 2013–September 2015 (2 years, 6 months)
Interactive experience design, wearing multiple hats in UX, UI, Dev, and Tech for multiple client requests.
Senior UI/UX Designer: April 2013–September 2015 (2 years, 6 months)
Interactive experience design, wearing multiple hats in UX, UI, Dev, and Tech for multiple client requests.
- Reimagined UX via discovery whiteboard sessions, IA sitemapping, and wireframes.
- Spit out countless iterations of UX wireframes and UI designs that serve purposeful functionalities with intuitive best practice uses and trends.
- Performed light Github pushes for html/css/json code fixes and perform back-end Salesforce sandbox migrations by setting up login permission settings on their Veeva iRep CRM tablet platform.
CDM World Agency, New York
Senior Art Director: January 2011–April 2013 (2 years, 2 months)
Art Director: March 2009–December 2010 (2 years)
Immersed in healthcare advertising to bring my hybrid print and digital skillsets to full bloom.
Senior Art Director: January 2011–April 2013 (2 years, 2 months)
Art Director: March 2009–December 2010 (2 years)
Immersed in healthcare advertising to bring my hybrid print and digital skillsets to full bloom.
- Created full campaign launches, branding redesigns, print collateral, website facelifts, traffic drivers, tradeshow displays and outdoors concepts.
- Spearheaded multiple Amgen and Pfizer brands where I directly advised, partnered, and sold ideas to clients right across the street from us.
- Lead, managed, and launched the first ever Viagra iPad selling tool app.
Additional Engagements
DDB | FCB | Organic | Fluid | Pedone | Matlock Advertising & PR | spoon+fork | Ceradini Design
Education
Fashion Institute of Technology: Packaging Design BFA
DDB | FCB | Organic | Fluid | Pedone | Matlock Advertising & PR | spoon+fork | Ceradini Design
Education
Fashion Institute of Technology: Packaging Design BFA
in my toolbox
Conversations, Post it Notes, Googleslides. People who are smarter than me.
Figma, Sketch, InVision, Adobe Suite. Lucidspark, Mural, Jamboards, Frameworks. Service Design Facilitation, Storytelling and Design Thinking Instruction. Agile tools, Airtable, Trello, JIRA, Confluence, Salesforce. And cupcakes to kick off meetings :)
Inspired by the freedom of solo traveling and meeting strangers in 6 degrees of separation. Often on a nature kick on a bike ride after work by the waters. Always enthusiastic with 👍 slack emojis with a secret love for antics in the office.
Figma, Sketch, InVision, Adobe Suite. Lucidspark, Mural, Jamboards, Frameworks. Service Design Facilitation, Storytelling and Design Thinking Instruction. Agile tools, Airtable, Trello, JIRA, Confluence, Salesforce. And cupcakes to kick off meetings :)
Inspired by the freedom of solo traveling and meeting strangers in 6 degrees of separation. Often on a nature kick on a bike ride after work by the waters. Always enthusiastic with 👍 slack emojis with a secret love for antics in the office.
fueled & inspired by community
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Brooklyn Product Design Meetup
Owner and Lead Organizer: 2017 - Current (6+ years) My joy and side passion project is leading the Brooklyn Product Design meetup group – spearheading initiatives for my local design communities and providing a platform for 5.5k+ curious minds to use their voice, teach, learn and connect with each other in a safe space through monthly speaker talks, design hackathons, and social mingling events in Brooklyn, with expansion to establishing sister chapters globally in Singapore and Los Angeles. |
Additional Community Engagements
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portfolio case studies
As much as beautiful Visual UI and Interaction design captures my eye, I am most passionately drawn to the complexities and problems that exist within the end to end ecosystem – to fix the backend servicing touchpoints and gaps that often exist between the people, process, and tools that power a great customer experience in the front of the house. I work extensively with my product, tech, and business counterparts to influence the direction of our north star vision strategy, and to define scope of work to prioritize our roadmaps. I empower my team to take the reigns with curiosity to experiment, test, and learn from our assumptions when iterating on our product and service experiences.
Please reach out directly for additional strategy, service design, and research case studies.
Please reach out directly for additional strategy, service design, and research case studies.